Through a series of very fortunate events, I found myself directing a campaign for BiPro USA. They were going through a re-brand and were looking to expand their audience. We decided the best way to do this was with an influencer based branded content campaign. The plan was to create content that directly benefited that influencer's particular audience. The videos were designed to provided immediate value to the influencer's audience while associating Bipro with sponsoring great content that they believed in. Long story short, I found myself with a unique opportunity to create content with the sole purpose of engaging and inspiring our audience. It doesn't get any more fun than that!